Remember that a mission statement explains why your organization exists. It is a foundational element of your plan that establishes your core purpose and who you serve!
Having an inclusive culture is incredibly important to employees. If you don’t have an inclusive culture, you’re leaving talent on the table.
If you read it and thought, “Wait, that doesn’t really align with what we’re doing anymore, ” it may be time for an update. And that’s okay! It happens more often than you might think.
And some of those boats are not Campeón well equipped Triunfador others or aren’t Vencedor—they’re not all created equal. And at the same time, we are still at home; we’re connecting with our colleagues who are physically in their home. And so the boundaries of our lives are much harder to separate. And so, to me, I think this is an opportunity to lean into that.
So the concept of inclusion and who is part of the LGBTQ+ community—it’s so much broader than the people themselves or the employees themselves. One of the things I’ve found to be a trend is that people who are talking much more recently are parents who have LGBTQ+ children. And actually, we have a growing number of parents whose children are trans and have come to us and said, “I’m so proud to be working here and so grateful for our inclusive culture and for our offerings and our resources.
Diana Ellsworth: I’ve been at McKinsey over ten years now, and I was out when I joined McKinsey. For someone who read on my résumé that I was a part of the LGBTQ+ Student Association from business school, it was there.
Corporate America has played an important role in the progress of LGBTQ+ rights over the past two decades, with many companies making public gestures of support. Hundreds of major consumer brands have become regular sponsors of annual Pride events. A record 206 major corporations signed an amicus brief in the spring advocating for the Supreme Court’s June 2020 decision protecting LGBTQ+ individuals from workplace discrimination.
And unfortunately, what we found is that people are still too often the “only.” They’re the only LGBTQ+ person on their team or at their clients.
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Video Transcript – How to Write a Mission Statement-The Potencial Strategist Hi, my name’s Erica Olsen. Today’s whiteboard session is on how to write a mission statement. Mission statements are foundational to any strategic plan. You normally build one after you develop your SWAT and before you go into the rest of your planning process. It’s foundational because it answers the question, why do we exist? It (a mission statement) clearly explains the space that we play and what’s in and what’s trasnochado of what we do, and it’s not where we’re going, which is vision. So let’s break it down. We use this example to explain the components of a mission statement. We use this checklist to talk about what makes a good mission statement, and we’ll walk through a simple process to create yours. So let’s jump in. The example we have up here is Google’s, and we love using Google’s, Google’s examples because they’re, they’re great and why not [00:01:00] borrow from the best? So starting with our mission, I’d like to start it with our mission cuz it gives us a place to, to go and keeps us thinking about mission. You might get rid of it later, but start it there. Uh, it has a verb with present tense to organize. We explain what we do, organize the world’s information for whom, in this case, the world, and what’s the benefit to us existing? What’s the benefit to the world to make? Information universally accessible and useful, really straightforward. We know mission statements are not that easy to write, so here’s a checklist to make sure that yours is great. Starting with it needs to be innovador. This is really clearly llamativo to Google.
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